Poor, poor Katie. She leaves the Today Show to become the first female anchor on a major evening news program. And she was hyped beyond belief. Katie was going to change the way you and I watched the news. And then...well, something went horribly wrong and then earlier this week it was reported that "CBS Evening News" last week recorded its smallest audience since 1987. Wow...that's bad.
So, why you might ask? Well, it's pretty clear to me. Katie developed her skills as the fluff artist of the Today Show. She was cutesy and nice...and, well, no one wants cute and nice for their serious evening news. Katie's news stories also reek of bias. Dan Rather wasn't the most neutral guy in the world but at least he had credibility. Katie has been a bleeding heart since she first hit the airwaves.
When Couric hit the airwaves in a barrage of media hype, people watched. But they quickly learned that Katie was all about style and presentation...but there was no substance to the stories she was telling. When people turn on news in the evening, they want facts...not some cute story from Katie.
CBS needs to stand up and find a real journalist with real credibility to anchor their news desk. Katie's fluff has proven to be a disaster. She hasn't revolutionized the newsroom...and she has destroyed the chances for other, more credible, women to take the lead for years to come.
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